Windup Bird

http://youtu.be/S-W2ewnUQvo

The Belly Dancers is the third tv commercial Jason and I made for Mytax.co.nz.

The setting for this one is in Monique’s lounge initially and then the action changes to her dance studio, which is just out the back.

During the planning stages for this series of ads, Jason and I would visit the prospective “talent” in their homes. We’d have a chat and a cuppa and look at their old photos. Including photographs in the commercials gives the ads a back story and, I think, makes them more intriguing. I really love the old photo of a bobby talking to Monique, …

Tags: Bianca Fallon Media Makeup, Digital Productions, Emily Powell, Jason Dorday Photographer, Monique Feron, Mytax.co.nz, Quentin Bright, tax refunds, TV ad | Add comment »

[youtube]http://youtu.be/X5jzeuu4Clk[/youtube]

 

The Ventriloquist is the second in the series of tv ads we made for Mytax.co.nz.

The script and idea is a follow on from the videos we made for them last year, where the announcer (Quentin Bright) is talking directly to the character (Vanessa Scott) at various locations via a laptop. In this case, Quentin is talking from an iPad.  The laptop is on one of the ventriloquist’s knees, the dummy (Johnny) is on the other. This deviates from the videos when Quentin’s voice starts coming out of Johnny’s mouth.

The right dummy was crucial to the ad. We really wanted an …

Tags: Jason Dorday Photographer, John Chapman, Mytax.co.nz, Quentin Bright, tax refunds online, tv ads, Vanessa Scott, Ventriloquist, Ventriloquist's dummy | Add comment »

[youtube]http://www.youtube.com/watch?v=ugz3Kuec0VU[/youtube]

 

Windup Bird, together with Jason Dorday Photographer, has created a tv campaign for Mytax.co.nz.

There are three commercials in the series: the first, The Magician, went to-air at the beginning of the new tax year, April 1.

Jason and I aimed for a bit of real life crossover in these ads – we wanted to document what people do. Hence Jon’s name as a subtitle and the use of his photos; he is not a hired actor, he really is a magician. This is a direct link to the radio ads I’ve produced for Mytax.co.nz, where I use the audio of real …

Tags: advertising, Jason Dorday Photographer, Jon Zealando, magic, Mytax.co.nz, tv | Add comment »

[youtube]http://www.youtube.com/watch?v=ugz3Kuec0VU[/youtube]

 

Windup Bird, together with Jason Dorday Photographer, has created a tv campaign for Mytax.co.nz.

There are three commercials in the series: the first, The Magician, went to-air at the beginning of the new tax year, April 1.

Jason and I aimed for a bit of real life crossover in these ads – we wanted to document what people do. Hence Jon’s name as a subtitle and the use of his photos; he is not a hired actor, he really is a magician. This is a direct link to the radio ads I’ve produced for Mytax.co.nz, where I use the audio of real …

Tags: advertising, Jason Dorday Photographer, Jon Zealando, magic, Mytax.co.nz, tv | Add comment »

[youtube]http://www.youtube.com/watch?v=3HY-Oi2n0Gs&feature=relmfu[/youtube]

 

This video features Eclectic, the range of accessories designed by Tom Dixon, as well as his own branded Tom Dixon range of lighting and furniture.

 

The stools, chairs, light shades and accessories have quite a 60′s feel to the shapes and colours, I think, but re-imagined in a contemporary fashion, so the backing track is evocative of the blues-based  British Invasion music of that decade.  Tom Dixon strikes me as a very British designer, so Jason and I have attempted to reflect that in this video.

 

But let’s watch it and allow Mike Thorburn to tell us all about the genius for design that …

Tags: accessories, Design, ECC Lighting & Furniture, Eclectic by Tom Dixon, furniture, lighting, Mike Thorburn, Tom Dixon | Add comment »

[youtube]http://www.youtube.com/watch?v=xy4_i9qUvfk&feature=plcp[/youtube]

 

This video features the Italian range of lighting and furniture, Minotti.

 

This is one of several videos Jason Dorday and I have made for ECC this year.  It’s an enjoyable project; we get to film some of the most wonderful furniture available in the country.

 

Mike is great in front of the camera and Heather and Matt are wonderful behind the scenes. Actually, you can see Matt’s legs in this vid, he’s doing a walk-past, so he’s sort of in front of the camera, too.

 

 

 

Tags: Design, ECC Lighting & Furniture, furniture, lighting, Minottoi | Add comment »

[youtube]http://www.youtube.com/watch?v=En-pHxJKzPM[/youtube]

This is the second video we made for Mytax.co.nz. It follows on from This is How it Works in demonstrating the process of applying for tax refunds online.
Again, it was shot and edited by Jason Dorday and stars Vanessa Scott and Quentin Bright. My dog, Ivan, makes a cameo appearance.
The art gallery scene was filmed at Whitespace, in Grey Lynn, Auckland.

Tags: dog, Mytax.co.nz, tax refunds, Whitespace Art Gallery | Add comment »

[youtube]http://www.youtube.com/watch?v=6ZC6o6cIhD8[/youtube]

This video demonstrates how to go about applying for a refund online with Mytax.co.nz.

I’d been making a few radio ads for them this year and they’re always a lot of fun to make. I try to keep them light-hearted. The main voice I use on their ads is my pal, Quentin. When it came time to make videos, I thought, “Gotta use Q.” And as a good counterpoint, my friend Vanessa stars as the punter accessing the Mytax.co.nz website in order to obtain the gen.

Instead of just having Quentin deliver the info in a straightforward manner, a device was called …

Tags: Jason Dorday, Mytax.co.nz, Next Door Mt Eden, tax, tax refunds | Add comment »

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This radio commercial is one from a recent series I’ve written and produced for Mytax.co.nz, using audio from phone calls informing customers about their tax refunds.
These ads have worked extremely well for my client and they sound wonderful on-air.

Tags: advertising, Mytax.co.nz, refund, tax | Add comment »

http://www.youtube.com/watch?v=MhmTGsP0vq4

This clip is for the new Linteloo Furniture range from Amsterdam, available at ECC.

This really is superb furniture. I would’ve been quite happy to have sat on the Linteloo sofa for several more hours, if only I’d taken the new James Lee Burke novel with me!

They have a wee bar/cafe at ECC; it was too early in the day for a glass of wine when we were filming, but they did make us a superb flat white.

Jason Dorday shot this one, too.

Tags: Amsterdam, Fabrics, furniture, Leathers, Linteloo, Showroom, Sofa | Add comment »