The Belly Dancers is the third tv commercial Jason and I made for Mytax.co.nz.
The setting for this one is in Monique’s lounge initially and then the action changes to her dance studio, which is just out the back.
During the planning stages for this series of ads, Jason and I would visit the prospective “talent” in their homes. We’d have a chat and a cuppa and look at their old photos. Including photographs in the commercials gives the ads a back story and, I think, makes them more intriguing. I really love the old photo of a bobby talking to Monique, and the fact that it’s not explained.
We told Monique we’d like two dancers in the ad so she showed us a video of one of the performances she regularly puts on featuring Emily. Straight away we knew Emily was the person we wanted. She and Monique work excellently together and the viewer can tell, straight away, that they have a great friendship.
I love this ad; I love the colours, the photography, the music (we didn’t want to use anything Middle Eastern, too obvious), the editing and the energy. it’s joyful and entertaining and demonstrates how wonderful it is to receive a decent tax refund!
Agency: Windup Bird in association with Jason Dorday Photographer
Talent: Monique Feron & Emily Powell
Voice Over: Quentin Bright
Creative & Art Directors: John Ferriss & Jason Dorday
Copywriter: John Ferriss
DOP: Jason Dorday
Main camera: Jason Dorday
Assistant camera & lighting: Steve Taia
Sound engineers: Andy McBride & Kenny MacDonald
First stage editors: Jason Dorday & John Ferriss
Final cut: Andy McBride
Producer: John Ferriss
Post production: Andy McBride & Steve Taia for Digital Productions
Make-up and hair: Bianca Fallon of Media Makeup